Amazon Halts Black Friday Advertising Campaign

Amazon is pulling back on the promotions for pre-Black Friday reductions in France. It was decided after the government announced that the campaign was unjust to small shops. This was announced at the time when they were forced to close due to coronavirus.

France underwent its second lockdown on Friday in order to contain a surge in infections caused by the coronavirus. The checks forced beneath it incorporate the closure of non-essential stores. A representative for Amazon said that Amazon had agreed to end its radio advertising campaign. It will end the campaign around the time of pre-Black Friday sales.

Moreover, a page with marked down things beneath the header “Black Friday ahead of time” was live on its French site on Saturday.

Nevertheless, Junior Economy Minister Agnes Pannier-Runchaer stated that she had asked the authorities at amazon to suspend their campaign.

it was not at all appropriate at a time when 2,00,000 businesses will have to shut their doors”.

Pannier Runchaer

She gave this statement during her interview with Europe 1 radio on Saturday.

Black Friday sales take place all over the world. They usually occur on Friday of Thanksgiving weekend observed in the US. However, the Amazon campaign was scheduled to operate between October 26 to November 19.

 The online retailer had to close a few of its distribution centers in France. This happened amid the country’s first lockdown this spring, after clashing with unions over sterile conditions there.

Pannier-Runacher was inquired in the event that would Amazon be permitted to preserve a campaign for Black Friday sales this year. To which she said it was not however clear.

“It is a matter that needs to be worked on with all retailers”.

Pannier Runacher

French eateries, cafes, and shops that are not selling essential goods will have to be closed for the next two weeks.

The limitations started a clamor over the nation over bookstores in specific, with opposition and scholarly figures calling for them to stay open.

Fnac Darty is a multinational electrical retailing company that offers books as well as electronic products, said on Friday it would close down its cultures section in coming weeks out of solidarity after chain stores came under fire as a few will stay open.

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